Privacy policy

Overview

At Little & Lively, we are committed to protecting your privacy and handling your personal information in a safe, transparent, and responsible manner. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or make a purchase from our online store.

This policy has been designed to comply with privacy laws including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and California's Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with these terms, please do not use our website.

Who We Are & How to Contact Us

Little & Lively is responsible for the personal information we collect and process. We have designated a Privacy Officer who oversees our privacy practices and ensures compliance with applicable privacy laws.

Contact Information:
Email: info@littleandlively.com
Phone: 604-557-0027
Mailing Address: 31141 Wheel Avenue unit 402, Abbotsford, BC, V2T 6H1, CA
Privacy Officer: info@littleandlively.com

Information We Collect

Personal Information

  • Identifiers: Name, email address, mailing/billing address, phone number, account credentials (for passwordless login), IP address, device identifiers
  • Commercial Information: Purchase history, payment details (processed securely), shopping preferences, order number, order total, order currency, product IDs
  • Internet or Network Activity: Website usage data, pages viewed, clicks, referring websites, device and browser details, browser type and version
  • Location Information: City, state/province, country, and approximate location derived from IP address
  • Professional/Employment Info: If provided during communications or account setup

Sensitive Personal Information (CCPA/CPRA)

We may collect limited sensitive personal information in specific circumstances:

  • Account login credentials (encrypted)
  • Customer service emails or chat messages you send us

We do not knowingly collect sensitive categories such as Social Security numbers, health data, or biometric identifiers.

Non-Personal Information

  • Aggregated analytics data
  • General demographic info
  • Website performance metrics

How We Collect Your Information

  • Directly from you: Account creation, purchases, forms, surveys, support interactions, or via social login (Google/Facebook – only name & email).
  • Automatically: Cookies, analytics tools, Shopify platform data, advertising pixels and tracking technologies.
  • Via advertising and analytics platforms: We use advanced tracking technologies including Meta (Facebook) Conversions API and Google Analytics to collect information about your interactions with our website and marketing campaigns. This includes both browser-based and server-side tracking methods.
  • From third parties: Social login providers (Google, Facebook – name & email), payment processors, analytics partners, advertising platforms.

How We Use Your Information

  • Order Processing: Fulfill orders, process payments, send confirmations, provide customer service, manage returns.
  • Account Management: Maintain accounts, enable passwordless login, facilitate social login.
  • Marketing (with consent): Send newsletters, promotions, updates.
  • Advertising Optimization: Measure and improve the effectiveness of our advertising campaigns, create custom audiences, and deliver relevant ads to customers.
  • Website Improvement: Analyze usage, monitor security, optimize site performance.
  • Legal Compliance: Meet tax, accounting, and regulatory obligations; prevent fraud.

Information Sharing & Disclosure

We do not sell your personal information. We may share data with trusted third parties for:

  • Service Providers: Shopify, Stripe, PayPal, Canada Post, UPS, FedEx, DHL, Sendlane, Google Analytics, Meta/Facebook (advertising and analytics).
  • Social Login: Google/Facebook (only name & email; no passwords or posts).
  • Legal Requirements: If required by law, court orders, or government requests.
  • Business Transfers: In case of merger, acquisition, or asset sale.

Relationship with Shopify

Our store is powered by Shopify. This means that your personal information is also collected and processed by Shopify in order to provide us with the Services, including operating our website, processing payments, fraud prevention, and analytics.

Shopify may also use information from your interactions with our store and other merchants on its platform to improve and protect its services. In these cases, Shopify is independently responsible for the processing of your personal information.

To learn more about how Shopify collects and uses your personal information, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights directly with Shopify via their Privacy Portal.

Data Retention

  • Customer accounts: Active + 7 years after closure
  • Order info: 7 years (legal & tax compliance)
  • Marketing data: Until unsubscribed
  • Analytics: Up to 2 years
  • Customer service: 3 years

Data Security

  • Technical: SSL/TLS encryption, secure storage, regular patches, secure payments.
  • Physical: Restricted access facilities.
  • Organizational: Staff training, role-based access, regular audits.

Cookies & Tracking Technologies

  • Strictly Necessary: Site functionality (cart, login).
  • Performance/Analytics: Google Analytics, performance monitoring.
  • Functionality: Language, region preferences.
  • Advertising: Meta (Facebook) Pixel, conversion tracking, remarketing.

You can control cookies via browser settings, but disabling may affect site functionality.

Advertising & Marketing Analytics

To provide you with relevant content and measure the effectiveness of our marketing efforts, we utilize advanced advertising and analytics technologies.

Meta (Facebook) Conversions API

We use Meta's Conversions API, a server-to-server tracking technology that enables us to optimize our advertising campaigns and better understand how customers interact with our brand. This technology works by securely transmitting information directly from our Shopify store to our Facebook Business Manager account.

Information Shared via Conversions API:

  • Contact details: Name, email address, phone number
  • Location data: City, state/province, country
  • Technical information: IP address, browser type and version, device information
  • Transaction details: Order number, order total, order currency, product IDs

Purpose: This information is used to measure advertising effectiveness, optimize ad delivery, create custom and lookalike audiences, and provide you with more relevant advertising content across Meta platforms (Facebook, Instagram, Messenger).

Important Note: Because Conversions API operates through server-side technology, this data transmission occurs directly between our servers and Meta's servers and cannot be blocked by browser-based ad blockers or privacy extensions. This ensures more accurate measurement and better advertising performance.

Google Analytics

We use Google Analytics to understand how visitors use our website, which pages are most popular, and how we can improve your experience. Google Analytics collects information such as page views, session duration, device type, browser information, and general geographic location.

Your Advertising Choices

While server-side tracking technologies operate independently of browser settings, you maintain control over how your information is used for advertising purposes:

Social Login (Google & Facebook)

What We Access: Only your name and email.
How We Use It: Authenticate or create your account, pre-fill details.
Your Control: Optional, revoke anytime in Google/Facebook settings, or contact us to disconnect.

Your Privacy Rights

  • All Customers: Right to access, correct, delete, withdraw consent.
  • California Residents (CCPA/CPRA): Right to know what personal information is collected, right to know whether personal information is shared or disclosed (and with whom), right to opt-out of sharing of personal information for cross-context behavioral advertising, right to limit use of sensitive personal information, right to non-discrimination for exercising privacy rights.

Exercise rights by emailing info@littleandlively.com or calling 604-557-0027.

Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect their information. If you believe a child has submitted data, please contact us immediately.

Third-Party Links

Our site may link to third-party sites. We are not responsible for their privacy practices. Review their policies before sharing data.

Changes to This Privacy Policy

We may update this policy. Updates will be posted here with a new date. Significant changes may be notified by email or site notice. Continued use of the site = acceptance of the new policy.

Jurisdiction-Specific Information

For Canadian Residents: Complies with PIPEDA. You may file complaints with the Office of the Privacy Commissioner of Canada.

For California Residents: Includes CCPA/CPRA disclosures. Complaints can be filed with the California Privacy Protection Agency or Attorney General.

Additional Disclosures (California)

Past 12 months collected: Identifiers, commercial info, internet activity, location information, limited sensitive info.
Sources: Directly from consumers, automatically via site, social logins, service providers, advertising platforms.
Purposes: Fulfillment, operations, marketing (with consent), advertising optimization, legal compliance.
Third parties shared with: Service providers, advertising platforms (Meta/Facebook, Google), legal authorities, professional advisors.
Sharing for advertising purposes: We share certain personal information with advertising platforms such as Meta and Google for purposes of targeted advertising and campaign measurement. California residents have the right to opt out of this sharing.
No personal information sold in the past 12 months.

Thank you for trusting Little & Lively with your personal information.
This Privacy Policy is effective as of January 28, 2026.
For questions: info@littleandlively.com