• Join

    Create your free account and start earning points right away.

  • Earn

    Earn points on every dollar you spend, plus bonus activities.

  • Redeem

    Turn your points into vouchers, free products, and more.

Ways to Earn Rewards

Earn points every time you engage with Little & Lively! Shop your favourite styles, celebrate your birthday, leave product reviews, refer friends, and complete other eligible activities.

Shop & Earn

Earn points on every purchase

10 points per $1

Birthday Bonus

Celebrate your birthday with bonus points

1000 Bonus Points

Refer a Friend

Invite friends and earn rewards when they shop

Refer friend

Reach VIP Tiers

Unlock exclusive benefits as you level up

Exclusive VIP Perks

Create an Account

Sign up and start earning

500 Points

Join our Reddit Community

Connect with other parents and share your Little & Lively moments

100 Points

Follow us on Instagram

Stay inspired with daily outfit ideas and exclusive sneak peeks

100 Points

Follow us on Facebook

Join our community for parenting tips and special offers

100 Points

Follow us on TikTok

Watch fun styling videos and behind-the-scenes content

100 Points

Write a Product Review

Share your honest feedback and help other parents shop with confidence

200 Points

Upload Photo with Review

Show off your little one's style and earn extra points

300 Points

Upload Video with Review

Create a video review and inspire other families

500 Points

Stay active, earn more points, and enjoy exclusive rewards made just for you.

Ways to Redeem Rewards

Start earning points today and unlock exclusive rewards for your little ones! Every purchase brings you closer to something special. Redeem for $5, $10, $20, or $50 vouchers, free products, and much more!

$10 Coupon

Got 2,000 points? Treat yourself to a $10 coupon on your next purchase and keep enjoying more of what you love.

2,000 points

$20 Coupon

Redeem 4,000 points for a $20 coupon on your entire qualifying order. More savings, more smiles!

4,000 points

$50 Coupon

Use your points toward a discount at checkout and enjoy instant savings on your Little & Lively favourites.

10,000 points

Free Product

Redeem your points for a complimentary Little & Lively item and discover an extra-special reward just for you!

Learn more

Start earning points today and unlock exclusive rewards for your little ones! Every purchase brings you closer to something special.

VIP TIERS

Bronze

Start here

10 points per $1
  • Earn points on every purchase
  • Exclusive member-only offers
  • Early access to sales
  • Birthday rewards

Silver

Earn 3500 points

12 points per $1
  • All Bronze benefits
  • Increased points earning rate
  • Free shipping on orders over $50
  • Priority customer support
  • Quarterly bonus points
  • Access to exclusive events

Gold

Earn 7000 points

15 points per $1
  • All Silver benefits
  • Premium points earning rate
  • Free shipping on all orders
  • VIP customer support
  • Monthly bonus points
  • Exclusive product previews

Platinum

Earn 12000 points

20 points per $1
  • All Gold benefits
  • Maximum points earning rate
  • Free express shipping worldwide
  • Dedicated account manager
  • Weekly bonus points
  • Private shopping experiences
  • Complimentary gift wrapping
  • Lifetime tier status guarantee

Frequently Asked Questions

With Little & Lively Rewards, every eligible purchase helps you earn points and move closer to unlocking higher VIP tiers. You'll earn points based on the amount you spend on qualifying purchases. As your points accumulate, you'll unlock additional rewards and exclusive member perks.

Please note that points are not earned on shipping fees, taxes, gift card purchases, or orders that are canceled or refunded.

To redeem your points, sign in to your Little & Lively account and visit the Loyalty Hub. There, you'll be able to view your current points balance and browse the rewards available to redeem.

Once you select a reward, a unique discount code will be generated along with a Copy Code button. You can copy and paste the code at checkout immediately or save it for a future purchase. Your redeemed reward will also appear under Your Rewards in the Loyalty Hub until it is used or expires.

Your Little & Lively Rewards points are valid for 2 years from the date they are earned. Any unused points will automatically expire on a rolling basis once they reach their 2-year expiration date.

Points are added to your account 7 days after your order has been paid, allowing time for order verification and processing.

To help you keep your rewards, we'll send you reminder emails before your points expire:

  • 30 days before expiration – A reminder that your points are expiring soon.
  • 3 days before expiration – A final reminder to redeem your points before they expire.

Once points have expired, they cannot be reinstated.

Points are awarded 7 days after your order has been paid. This waiting period allows us to verify and process your order before points are added to your Little & Lively Rewards account.

Once your points have been approved, they'll automatically appear in your Loyalty Hub, where you can track your balance and redeem available rewards.

Your VIP tier is based on the number of points you earn through eligible purchases and activities. Once you unlock a VIP tier, you'll enjoy its benefits for one calendar year.

During that time, you can continue earning points to maintain your current tier or qualify for a higher one. At the end of your tier period, your status will be reviewed based on the points you've earned during the previous 12 months to determine your VIP tier for the next year.

Birthday reward points are not awarded as soon as you enter your birthday. To receive your birthday reward, you must add your birthday to your Little & Lively Rewards account at least 30 days before your birthday.

If you add your birthday within 30 days of the date, you'll become eligible to receive your birthday points on your birthday the following year.

Birthday reward points are awarded once every 365 days. If you update your birthday after already receiving birthday points within the past 365 days, you won't receive another birthday reward until you're eligible again the following year.

Unfortunately, rewards accounts created with different email addresses cannot be merged, and purchases made under separate email addresses cannot be combined into a single Little & Lively Rewards account.

To keep all of your points, rewards, and VIP progress in one place, we recommend using the same email address for all future purchases—ideally the one associated with your Little & Lively Rewards account.

Yes! If discount combinations are enabled, you can use more than one reward on a single order.

Your first reward can be applied directly by selecting Apply Code in the Loyalty Hub or by choosing Redeem at Checkout.

To use a second reward, simply copy the additional discount code from Your Rewards in the Loyalty Hub and paste it manually during checkout.

Please note that the ability to combine multiple rewards depends on the discount settings available at checkout.

Yes, in many cases you can—but it depends on the promotion.

If a sale or promotion requires you to enter a discount code at checkout, your Little & Lively Rewards discount code cannot be combined with that offer, as only one discount code can be applied per order.

If the promotion is automatically applied at checkout and doesn't require a discount code, you may still be able to use your rewards discount code with your purchase, provided the promotion is eligible to be combined with other discounts.

Yes. If you return an item purchased using a rewards discount, your refund will be processed according to our Return Policy.

If the return is approved, any points earned from the returned purchase will be deducted from your Little & Lively Rewards account. Reward points redeemed for the discount are generally not reinstated unless required by our return policy or determined at our discretion.

If you have any questions about your return or rewards balance, please contact our Customer Support team.

You can earn reward points by leaving a review for eligible Little & Lively products.

After your purchase, you'll receive a review request by email. Simply follow the link to submit your review. Once your review has been successfully submitted and verified, the corresponding reward points will automatically be added to your Little & Lively Rewards account.

Please note that points are awarded only for eligible reviews and are subject to our rewards program terms.

When you redeem a reward, the discount is applied to your eligible order total at checkout.

If only part of your order is returned or refunded, your refund amount will reflect the discount that was applied to the purchased items. Any reward points earned from returned items may also be deducted from your Little & Lively Rewards account.

Redeemed reward points used to generate a discount code are not reinstated for partial refunds unless otherwise stated in our Return Policy.

Early Access is available on select Little & Lively product launches and collections. Eligible VIP members will receive advance access to shop before the general public whenever Early Access is offered.

Not every launch includes Early Access. When it is available, eligible members will be notified by email with all the details, including the date, time, and how to access the collection early.

Yes! As long as you're enrolled in our rewards program, you can earn and redeem points on eligible purchases.

Please note that all reward points, VIP tier calculations, and reward redemptions are based on Canadian Dollars (CAD). If you're shopping in another currency, your eligible purchases will be converted to CAD for rewards calculations.

Yes! International customers can earn and redeem reward points as long as they're enrolled in our rewards program.

Please note that all reward points, VIP tier calculations, and reward redemptions are based on Canadian Dollars (CAD). If you shop in another currency, your eligible purchases will be converted to CAD for rewards calculations.

At this time, shipping rewards and VIP shipping benefits are available only for orders shipped within Canada and the United States. All other eligible rewards and benefits can still be earned and redeemed in accordance with our Rewards Program Terms & Conditions.

No. Little & Lively Rewards points, VIP status, and reward discount codes are non-transferable and can only be used by the account holder who earned them.

Rewards cannot be shared, transferred, sold, or combined with another customer's account. To keep earning points and enjoying your rewards, please make sure you're signed in to your Little & Lively Rewards account when you shop.

Yes. If you'd like to leave the Little & Lively Rewards program, please contact our Customer Support team, and we'll be happy to help.

Please note that if your rewards account is removed, any unused points, redeemed rewards, and VIP tier status will be permanently forfeited and cannot be restored. If you decide to join the program again in the future, you'll start with a new rewards account and a zero points balance.